“Do you have Facebook?”
“Yes, obviously. However I don’t think you will discover me, seeing as there are too many people who have the identical name as me. Try searching with my surname too.”
“Hey, you celebrated your birthday in K-Box, right? I saw the photos in your Facebook.”
“Bro, I saw your comments regarding the YouTube video that I’ve posted in my blog. I’m happy that you are also deeply moved with the ‘Dancing Peacock Man’ also.”
Social networking or “social media” has almost become a part of our lives and being tossed around in the last few years. It is actually like any other media for example newspaper, radio and tv but it is way over nearly sharing information and ideas. Social networking tools like Twitter, Facebook, Flickr and Blogs have facilitated creation and exchange of ideas so quickly and widely compared to the conventional media. The strength of define and control a brand name is shifting from corporations and institutions to the people and communities. It is no longer on the 5Cs (e.g. condominium, charge cards and car) that Singaporeans once mentioned. Today, it is actually about the brand new Cs: creativity, communication, connection, creation (of the latest ideas and products), community (of shared interests), collaboration and (changing this game of) competition.
In January 2010, InSites Consulting has conducted an internet based survey with 2,884 consumers from over 14 countries between the ages of 18 to 55 years on social networking. Greater than 90% of participants know a minimum of 1 social network sites site and 72% of participants are individuals at the very least 1 social network site. On the average, individuals have about 195 friends and they log in twice a day to social media sites. However, 55% of the users cannot access their social network websites at the office. In past times, only a few adults were able to make more than 500 friends, though with Social media, a good child or teenager can get acquainted with a lot more than 500 people in certain days by simply clicking the mouse. Social media marketing has devalued the traditional definition of “friend” where it implies trust, support, compatible values, etc. Although we get to know more and more people, we have been unable to build strong bond with all the people whom we met as our available time is restricted. Hence, there is an upcoming social trend of men and women with wider social circles, but weaker ties (people we don’t know perfectly but who provide us with useful information and ideas).
Social websites also influences people’s buying behaviours. Digital Influence Group reported that 91% of individuals say customer feedback will be the #1 aid to purchasing decisions and 87% trust a friend’s recommendation over critic’s review. It is actually thrice more likely to trust peer opinions over advertising for purchasing decisions. 1 word-of-mouth conversation comes with an impact of 200 TV ads. With the prevalence use of social media marketing, there is certainly numerous news related to it from the most viewed YouTube video on “Armless pianist wins ‘China’s Got Talent'” to Web-assisted suicide cases (e.g. New Jersey college student who killed himself after video of him in the sexual encounter with another man was posted online). Thus, does social network make us better or worse off like a society?
Besides having ability to know a number of people within a quick and easy way, social media also helped teenagers who have social or physical mobility restrictions to construct and keep relationships using their friends and families. Children who go overseas to learn can still continue in meaningful contact because of their parents. Into a greater extend, there exists anecdotal proof of positive outcomes readily available technologies.
In 2008, President-elected Obama won the election throughout the effective use of social websites to achieve millions of audience or voters. The Obama campaign had generated and distributed huge amount of contents and messages across email, SMS, social websites platforms in addition to their websites. Obama and his campaign team fully understood the fundamental social need that everyone shares – the necessity of being “who our company is”. Therefore, the campaign sent your message as “Because It’s with regards to you” and select the right type of media in order to connect with people, require 13devupky and make community for the social movement. They encouraged citizens to share their voices, hold discussion parties in houses and run their own personal campaign meetings. It truly changed the delivery of political message.
Obama campaign had made 5 million “friends” on more than 15 social media sites (3 million friends on Facebook itself) and posted nearly 2,000 YouTube videos that have been watched over 80 million times. At its peak, their webpage, MyBarackObama.com, had 8.5 million monthly visitors and produced 400,000 blog posts. To make sure that their contents were discovered by people, the Obama campaign spent $3.5 million on Google search in October alone, $600,000 on Advertising.com, $467,000 on Facebook in 2008, etc. Currently, Obama’s Twitter account has near to 6 million followers.
In 2010, right after the earthquake happened in Haiti, lots of the official communication lines were down. All of those other world was struggling to grasp the complete picture in the situation there. To facilitate the sharing of real information and replace with lacking information, social media marketing started in very handy to report news reports concerning the affected region of what happened and what help was needed. Tweets from lots of people provided an outstanding summary of the ongoing events through the earthquake. BBC covered the case by combining tweets from your work of their reporter Matthew Price in Port-au-Prince with the ground. Guardian’s live blog also used social networking together with the information utilizing news organisations to report regarding the rescue mission.
It really has been 2 yrs since CNN officially launched iReport like a area of its website where people can upload video material, with contact information. Throughout the Haiti crisis, CNN had published an array of social media marketing material but not all of the materials were verified. The editorial staff would vet the reports from the citizen journalists and labeled them differently in comparison with unverified contents. On Facebook, a group, named “Earthquake Haiti”, was formed to demonstrate support and share updates and news. It had a lot more than 14,000 members and several users even pleaded for help on the injured Haitians in the group. Using email, Twitter and social media sites like Facebook, 1000s of volunteers as part of Project Ushahidi were able to map reports sent by people from Haiti.
One of the most impressive section of the social media’s influence on Haiti is definitely the charity text-message donations that soared to in excess of $10 million to the victims in Haiti. People considering improving the victims should text, tweet and publicize their support using various social networking sites. The Worldwide Philanthropy Group had also started a campaign to inquire about wealthy people and celebrities, like Ben Stiller and John Legend to work with Twitter and Facebook to encourage others to offer to UNICEF. An aid worker, Saundra Schimmelpfennig, allowed the advice off their aid workers and donors to share on the blog regarding to choosing which charitable organisations to aid. For the time being, donors were asking them questions in Twitter, Facebook and blogs about their donations and endorsements of their favourite charities. After every crisis, the social networking for social cause becomes a more effective medium to spread the term.
You will always find two sides of each and every coin. Social media marketing is simply tool or mean for people to make use of. It really is still approximately you regarding how to use this tool (just like a knife, can help you to cut food or hurt others). Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center conducted a study on “The way forward for Online Socializing” from your highly engaged, diverse set of respondents with an online, opt-in survey was made up of 895 technology stakeholders and critics. The negative effects presented through the respondents included time spent online robs time from important face-to-face relationships; the internet fosters mostly shallow relationships; the act of leveraging the internet to take part in social connection exposes personal data; the internet lets people to silo themselves, limiting their exposure to new ideas; as well as the internet is being used to engender intolerance.
Some respondents also highlighted that you will have progression of newer and more effective psychological and medical syndromes that can be “variations of depression caused by lacking meaningful quality relationships”, and a “new world society”. The phrase, “Social Networking”, has started to deceive users to imagine they can be social creatures. For instance, spending several hours using Farmville and chatting with friends concurrently is not going to convert into social skills. People become reliant on the technology and forget the way to socialise in face-to-face context. The web personality of your person may be totally different from his/her offline character, causing chaos as soon as the two personalities meet. It really is apparent in dating online once the couple gets together in face-to-face the very first time. Their written profiles do not clearly represent their real-life characters. It really is more enticing for individuals to type a thing that others want to hear than saying the reality.
Apart from the “friendship”, creators of social networking sites and users redefine the term, “privacy” inside the Internet also. The challenge in data privacy would be to share data while protecting personally identifiable information. Nearly every information posted on social media sites is permanent. Whenever someone posts pictures or videos on the web, it might be viral. If the user deletes a relevant video from his/her social media, someone could have kept it after which posted it onto other sites like YouTube already. People post photographs and video files on social network sites without thinking and the files can reappear in the worst possible time. In 2008, a video of a team of ACJC students hazing a female student in education in her birthday was circulated and the other video of your SCDF recruit being “welcomed” (was hosed with water and tarred with shoe polish) to a local fire station made its way online.
In the corporate world, human resource managers can access Facebook or MySpace to access learn about a candidate’s true colours, especially when job seekers usually do not set their profiles to private. Studies have found out that almost half of employers have rejected a prospective worker after finding incriminating material on their own Facebook pages. Some employers also have checked the candidates’ online details in Facebook pages to see if these are lying with regards to their qualifications. Nowadays, younger generations have a complete disregard for his or her own privacy, opening doors to unwelcome predators or stalkers.